Whether you came across Jessie Reyez through her hit song “Figures”, her collaboration with 6lack on “Imported”, or another one of her numerous flawless tracks, one thing is for certain; Jessie Reyez is a superstar.
Since the premiere of “Figures” back in 2016, Apple Music has been in Reyez’s corner wholeheartedly. It was through the song’s inclusion on numerous popular playlists that her voice claimed such a widespread reach. It is no wonder, given Apple’s history of support for singer-songwriter, that she was chosen as their most recent Up Next artist.
This position is a long time coming for Reyez, and is more than well-deserved. Music aside, what also sets Reyez apart from other artists is her dedication to supporting important causes. Upon visiting her website, three organizations are listed with options to donate (ACLU, Al Otro Lado, and The Florence Project). These charities support and protect immigrant, border, and refugee rights. Her selfless spirit in using her emerging voice to promote these organizations alongside her own work is incredible and only adds to her character which, complemented by her undeniable talent, has caught the attention of many big names in music.
Since 2016, the singer-songwriter has come a long way. Reyez has worked alongside huge artists such as Calvin Harris, Sam Smith, and Eminem. Over 13 million listeners stream her music monthly. She is bringing an inspiring and unique approach to music, stating in a recent film with Apple that she is growing more comfortable in expressing herself in an approach to music that is notably intimate; “I like to sing about shit I don’t like to talk about,” Reyez has stated.
Apple’s Up Next program aims to identify promising talent and showcase them on the highly consumed music platform. Reyez is joining the ranks amongst some iconic names in the industry, such as superstars Clairo, Khalid, and King Princess.
Check out Jessie Reyez’s song “Imported” featured on Apple Music’s Up Next Playlist here.
Written by Caroline Moll